Cougar Life Dating Site Review: Still Got It In 2022?
Cougar Life is a dating site for mature women interested in dating younger men and vice versa. Younger men are called “cubs” and mature ladies are called “cougars”—that’s what the website’s name implies. Created in 2006, Cougar Life is one of the oldest dating sites in this category—and the key question we wanted to answer before writing this review was, “Is this dating website still as good as it was?”
We’ve tested everything about this dating site to answer this question—messaging, search, profile quality, safety, customer support, and just about everything else. Read this Cougar Life review to find out what we’ve found!
According to various sources, Cougar Life claims to have more than 7,000,000 customers. It’s no surprise the number of users is so large—after all, that’s what one could expect from a dating website launched in 2006. However, it’s not so clear with the number of users on this dating site.
The point is, the real number of unique monthly visitors Cougar Life has is far from 7,000,000. At the time of writing, this dating site has around 128,000 monthly visitors—still a good result, but it’s like 54 times less than 7 million! We can justify this by saying that the number of active users is always much lower than the total number of members—but it’s still something you need to know about.
As for the demographics, everything is exactly as you could expect from a cougar dating site. The majority of the site’s members are younger men in their 20s and 30s—according to various web analytic tools, approximately 60-70% of the website audience are males aged 24-34. Most women are in their 30s, 40s, and 50s, but there are also thousands of female members in their 20s here—quite surprising for a platform positioning itself as a cougar dating site.
To start the registration process on Cougar Life, you need to click “View members now.” After that, you’ll be presented with a simple registration form. You’ll need to enter:
- Your username
- Relationship status
- Postal code
- Date of birth
- Email address
The email address must be valid (you’ll need to verify it later). Then, upload a photo—don’t forget that your posture matters, upload some full body pictures and face shots, and make sure your photo says something about your personality (that’s called “signaling” and that’s how you provide additional information about you to those viewing your pictures).
Creating a Cougar Life account is fast, simple, and the process is pretty much like on all the other dating sites. There is no questionnaire, no photo/ID verification, nothing like that—your Cougar Life account will be ready to use in 1 minute.
Search & Filters
Once your Cougar Life account is set up, you start searching for members. The number of search filters is not the most important factor to evaluate when it comes to choosing a dating site, but it’s still essential—you surely don’t want to waste hours searching for a woman or man who meets your requirements.
So, you click “Discover” and then the settings button. The search filters available are:
- Age range
- Search location/search within
- Relationship goals
- Private/public photos.
If you want to get more search options, click “More”—such filters as ethnicity, body type, and height are hidden there. All the search filters are free on Cougar Life, all of them work as expected, and there’s nothing more to say about them, actually.
Unlike search filters, the quality of profiles is one of the most important things to talk about in a dating site review—and this Cougar Life review is not an exception.
The thing we liked most about the profiles on Cougar Life is that they look real. Don’t get us wrong, we don’t want to offend other cougar dating sites here—it just looks strange when 100% of profiles on a dating website look like Victoria’s Secret angels.
Cougar Life is for those who want to meet real people. The members of Cougar Life are attractive and good-looking, but they don’t look like top models—all those attractive women and handsome younger men look real and are real.
As for the quality of profiles—it could’ve been better. There are many Cougar Life profiles with 1-2 photos and a poor profile bio/description—according to what we’ve seen, it’s like 60% good profiles and 40% not-so-good ones.
That’s not the strongest side of this online dating platform, to be honest. However, it’s another thing that adds to reality and makes Cougar Life a real place with real people. There are little to no good online dating platforms with 100% detailed and active profiles—that’s just not how real dating websites work. Cougar Life, on the other hand, looks like a real online dating platform where real people make real profiles, be it detailed or poorly written ones.
Cougar Life doesn’t offer a video chat or an extraordinary live chat with all those bells and whistles. However, we can’t say that the assortment of features it has is too small—Cougar Life has everything you need from an online dating platform. Here’s how you communicate with other members on this site:
- Send a message. It’s a standard communication tool for online dating platforms, nothing extraordinary here.
- Send Wink.
- Like a profile.
- Request a private key to view the private photos of a member (by default, you can only view their public photos)
Prices & Free options
Cougar Life is a dating website for older women dating younger men. However, it’s not like other cougar dating sites regarding the free and paid options. While many other dating sites in this industry are completely free for “cubs” (younger men), that’s not how this cougar dating site works.
Cougar Life is not free for younger men and it’s not paid for older women. Everything is the opposite here—older women can use Cougar Life for free, while men need to pay for it. The same is about men seeking men and women seeking women—they all need to pay for Cougar Life.
But it’s not like you can’t use this platform at all if you don’t have a premium membership. Here’s the list of free options available to Cougar Life users:
- Profile editing
- Profile browsing and viewing photos (public)
- Reading Cougar Life blog and contacting customer support
Sending messages is not free—you’ll have to buy credits to access this feature. Here’s how much credits cost on Cougar Life:
- 100 credits—$30
- 500 credits—$100
- 1,000 credits—$150 (+free profile highlighting)
You’ll exchange credits for initiating contact, sending messages, or sending “Priority” mails (highlighted messages). Here’s how much it costs:
- Sending a message—9 credits
- Sending a “Priority” mail—14 credits
- Opening 1 message—5 credits
Cougar Life is safe. But can we call it a 100% safe cougar dating platform?
No—but it’s not the Cougar Life’s problem. There are no 100% safe dating sites right now—all of them have some fake accounts, unfortunately. However, the Cougar Life team does its best to protect the customers. Their blog has a lot of good posts on safety, their tips on security and privacy are pretty helpful, and they block suspicious/fake profiles fast. Just remember that it’s only you who can protect yourself—so never send money to the members of this site, never provide your financial information, and be careful with phishing emails.